Point and Shoot: McDonald's
The McDonald's logo is one of the most attractive things I see in the streets. All other "fast food" logo design were like pests who just to show off.
The logo is so simple that any kid can copy it. But the catch there is, anyone who eats in McDo remembers the "M" logo. Some may remember the yellow and the red, but it is still the logo that pushes all the colors into one symbol. Their design identity shows:
- Definitely yellow
- Sometimes blended with red
- "M" has simple curvy stroke
- "M" do plain black shadow
- Most design has no blur
- Surely no bevel
- No stroke
- No non-sense
- Plain and simple
- Ohhh I'm talking too much about McDo.
This is getting me monster hungry. So com'on let's eat in McDo?